Indepth Business

I’m David Reynolds, and I’ve always believed numbers tell the best stories. While my classmates at the University of Texas were out socializing, I was buried in 10-K reports and balance sheets, fascinated by how businesses succeed—or fail—on paper. After getting my MBA, I moved to New York to work as an equity analyst on Wall Street.

But something bugged me: the most insightful research was locked behind steep paywalls, out of reach for everyday entrepreneurs and investors. In 2016, I launched InDepthBusiness.com from my apartment desk, determined to write the kind of long-form, transparent financial breakdowns I wish I had when I was starting out.

My first deep dive was on a tiny EV startup, and I broke down its cost structure, cash burn, and growth plans in simple terms and clear graphs. That post went viral, and I knew I was onto something. Today, our small team publishes one in-depth business case study a week—covering everything from logistics to churn rates—with no fluff, just clarity.