David Reynolds is the founder of In Depth Business and a lifelong student of numbers. Born and raised in Austin, Texas, David discovered his passion for analyzing businesses early—spending his college years poring over financial reports instead of attending parties. After earning his MBA, he worked as an equity analyst on Wall Street, where he grew frustrated with how most meaningful financial analysis was locked behind expensive subscriptions. In 2016, he created In Depth Business to make in-depth, data-driven business breakdowns accessible to everyone. His clear, approachable writing style has earned a dedicated audience of small-business owners, investors, and students across the U.S.